Every Word Matters – Finding the Right Language

Every Word Matters – Finding the Right Language

Did you ever wish you had more compelling language when speaking with prospects? Most companies spend very little time, if any, developing their sales message and making sure it works. You’ve spent time developing your website and brochure; you may even have a trade...

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Is There Cheese Down that Tunnel?

Is There Cheese Down that Tunnel?

Even with a team of rock star sellers, it can be very tricky to figure out the exact recipe for business development that works for your company. The world seems to offer every kind of business development program imaginable - direct mail, SEO, pay-per-click, and so...

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Your Message Sucks…Here’s Why

Your Message Sucks…Here’s Why

While most of us need a second chance now and then in life, there are rarely second chances in business development. You can’t call a busy vice president or CEO a second time and say, “Hey, our first conversation really didn’t go the way that I wanted it to. Can we...

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Silence Really Can Be Golden

Silence Really Can Be Golden

Have you ever waited for a prospect to return your call?  And he doesn’t? You call again, you email and still no reply? Argggg! How frustrating!  Recently, a prospect asked me for a proposal. We were an exact match for his needs. Shoe in, couldn’t miss. So...

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Know Your Decision Maker

Know Your Decision Maker

I was recently asked, “What is your single favorite piece of sales advice?” Here it is. Have a healthy respect and empathy for decision makers. These days decision makers are doing more than just their jobs. In the corporate world, many companies are still adjusting...

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