FOMO is an acronym for Fear Of Missing Out. This term, popular amongst college students, applies to adults too. It is the feeling that even though the calendar is full of important events and responsibilities, there’s something else more enticing, more urgent, that...
Most companies spend very little time, if any, developing their sales message and making sure it works. We’ve made a science out of it!
It’s almost impossible to find Messaging Strategists with deep business development experience who can craft sales language that initiates strong connections with prospects.
Our Messaging Strategists design sales language which captures the attention of the right prospects and moves them through the sales process.
Our trademarked sales messaging services have been adopted and endorsed by Verne Harnish’s Scaling Up Coaches Worldwide, along with many other organizations.

Our Moment of Yes® and Kopp GAP Method of Sales Messaging® services provide superior messaging for every part of your sales process including:
getting in the door for the first meeting with executive level prospects
talk tracks for prospect meetings (including “high gain” questions)
prospect follow-up
moving proposals forward
closing the sale
objection responses which work
increasing sales with current clients
expanding to other decision makers within client companies
Learn more about our services:
Entire deals can be won or lost on the basis of a single sentence. Make sure your team knows the right sentences. We can also train your sales team to use sales messaging, so they don’t “practice” on your important prospects.
“You only get one shot with a prospect, so… be certain you can articulate how you will be indispensable to your ideal prospects. You won’t get a second chance.”
How sure are you that your sales messaging is superior and that your team consistently uses the right words?
Accelerate sales results with superior messaging.
The Latest Insights
Tips for Fitting New Business Development into Your Busy Schedule
Finding time for new business development can be difficult. There’s always something else that seems to be more important. I’ve found that people who don’t carve out time for this find themselves with an empty pipeline down the road. Here are 10 tips for fitting new...
Clean Up At Conferences with 3 Overlooked Sales Strategies
Over the last year I’ve heard several stories about lost sales opportunities. Many occurred as a direct result of post-conference oversights that could have been avoided. It happens too often. Join me by shaking your head as you read the story below. Then, vow to...