Strategic Sales Messaging

Making Sales Playbooks Work For You

Making Sales Playbooks Work For You

This article is not about whether it’s important to have a playbook…it’s important. If you don’t have one, do your company a big favor and take the time to get it done. Rather, this article is about what is sometimes missing from playbooks which is crucial for getting...

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The Ultimate Voicemail Impact Checklist™

The Ultimate Voicemail Impact Checklist™

Let's be blunt: most sales voicemails sound like someone reading the back of a cereal box… at gunpoint. You've probably received those robotic, jargon-filled messages yourself. You don't return them. You roll your eyes as you delete them. You pity the CEO who actually...

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Fix the Right Sales Problem

Fix the Right Sales Problem

For many, fourth quarter can be a time to reflect on decisions made over the last year. What worked, what didn’t? What to continue doing to meet your goals and what to stop doing? As you may be embarking on this kind of reflection as well, I thought it would be...

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Sales Success Amidst Sweeping Market Changes

Sales Success Amidst Sweeping Market Changes

Action Plan for Business Leaders This Year This year's Enterprising Women Conference was buzzing with talk about massive policy shifts affecting businesses across the board. Business leaders are feeling the pressure- revenue targets are harder to hit, margins are...

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What My Dad Taught Me About Sales and Life

What My Dad Taught Me About Sales and Life

April marks the anniversary of my dad’s passing. I think often about the ways he influenced me over the years. He owned his own business and was in sales for most of his entire career. One of my favorite stories about him takes place early in his career when he was...

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Does Your Sales Message Cause Prospect FOMO?

Does Your Sales Message Cause Prospect FOMO?

FOMO is an acronym for Fear Of Missing Out. This term, popular amongst college students, applies to adults too. It is the feeling that even though the calendar is full of important events and responsibilities, there’s something else more enticing, more urgent, that...

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Personalization Counts When Prospecting

Personalization Counts When Prospecting

It sounds like a no-brainer, doesn’t it? We personalize our conversations all day long with the people we know. It comes to us as naturally as reaching for our first cup of coffee in the morning. Yet, in all my years of selling and coaching others to sell,...

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Getting the Most from Prospect Meetings

Getting the Most from Prospect Meetings

It's not easy to get a meeting with a decision maker. So when you have one, it had better go well! Have you ever finished a meeting and wished you achieved a better outcome, gotten further into the discussion or secured better next steps? We call this "the valuable...

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