If you’ve been around sales and marketing for more than five minutes, you’ve heard this advice: “Define your ICP.” Good advice. Until it isn’t. Here’s what I see every day. Companies proudly holding up beautifully documented ICPs while their pipelines starve. Sellers...
In honor of Valentine’s Day this past weekend, let me ask you a personal question: do you love your sales pipeline?I don’t mean “are you glad it exists?” or “does it look respectable in a dashboard?” I mean love-love. The kind where you check in regularly, invest...
February is when reality sets in. Q1 is already moving fast, and if your sales pipeline isn’t where you expected it to be, it’s usually for one simple reason: new business development keeps getting pushed aside for “more urgent” work. The problem? What feels urgent...
Many make personal resolutions to ring in the New Year. But have you considered making a professional resolution as well? Each year business leaders and upper management set annual goals that often include things like 'grow top-line revenue' or 'meet more prospects'...
Stop Guessing and Start Getting Meetings (without losing your sanity) Introduction: The Pipeline Panic If you’ve ever stared at your sales pipeline and thought, “We need more meetings with real decision makers,” you’ve arrived at a common crossroads: Do we hire...
Table of Contents Giving Thanks for a Full Pipeline What It Means When Your Pipeline Is Thin Five Reasons Pipelines Dry Up (and How to Fix Them) How Outsourced Door Openers® Can Rebuild Your Pipeline Faster Than You Can FAQs Final Word Intro Every November, as...
Every October I hear the same whispers: “We’ll make it up in Q4.” Then the pumpkins come out, the calendar flips, and suddenly the quiet voice becomes a scream. If your pipeline looks more haunted house than happy harvest, take a breath. The fourth quarter doesn’t...
Sales has changed. Old strategies falter and new approaches emerge. The big question is what to do about it so you can continue to grow. The dynamics of prospect relationships, buyer behavior, and information gathering have shifted fundamentally, posing a crucial...
Did you ever notice people become more serious at the beginning of September? Gone are the lazy days of summer and in front of us are four important months before year end. I call this the “Back to School Mentality.” I see it as much amongst adults as I do amongst...
If I had a dime for every business leader who says, “When we are in front of the right prospects we close sales most of the time, we just need to get in front of more prospects!” I would be a VERY wealthy woman. Why hold off making changes or trying something new that...
Over the last year I’ve heard several stories about lost sales opportunities. Many occurred as a direct result of post-conference oversights that could have been avoided. It happens too often. Join me by shaking your head as you read the story below. Then, vow to...
One of the limitations of LinkedIn introductions is that you are at the mercy of the person doing the introducing. You have no control over how quickly your contact introduces you and you have no control over when you receive a response. To avoid what can feel like...