The Missing Link is Detail

The Missing Link is Detail

A business development plan is a plan of action. It is a written document that explains the goals of your business and how you are going to achieve them. It contains background information such as market research and analysis, but more importantly, it contains the...

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Using the “Assume Close” Strategy to Open Doors

Using the “Assume Close” Strategy to Open Doors

The "Assume Close" strategy when opening doors has proven exceptionally successful, especially when working on securing meetings with difficult to reach corporate decision makers. Most recently, one of our Door Openers® used it and booked a meeting with a high level...

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When Hiring Sellers, Pay Attention to the Minutia

When Hiring Sellers, Pay Attention to the Minutia

Recently, we were interviewing candidates for a Door Opener® position for our company. There were two excellent candidates we were considering for an assignment. They both had similar skill sets and the same amount of experience, and both interviewed well. They both...

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Right Message, Right Situation

Right Message, Right Situation

A sales message designed for one situation will not necessarily work well in another. For example, you may have perfected your 30-second elevator speech (or “30-second commercial,” as it’s often called). This works great if you are actually in an elevator and have...

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Your Message Sucks…Here’s Why

Your Message Sucks…Here’s Why

While most of us need a second chance now and then in life, there are rarely second chances in business development. You can’t call a busy vice president or CEO a second time and say, “Hey, our first conversation really didn’t go the way that I wanted it to. Can we...

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What else? Who else? What’s bigger than that?

What else? Who else? What’s bigger than that?

Maximizing relationships means you find ways to get new dollars from existing clients. Generally speaking, you want to work to increase your share of sale with your clients that may need more from you. You want to purposefully work toward getting a bigger “piece of...

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The New Paradigm of Selling

The New Paradigm of Selling

We can’t control the economic climate we work in, but we can face it and make the most of it. Ten years ago, you could offer to save a company 10 percent on a product or service, and that might have been enough to close the sale. Now, that kind of savings is not worth...

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Getting Prospects to Call You Back

Getting Prospects to Call You Back

It can be very frustrating when leads don't call back! Here are a few of the strategies we use that work. I hope they help you, too! We email the decision maker a content rich, compelling email on a Sunday night. Our email becomes one of the first, if not the first,...

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What’s Better…Transactional or Consultative Selling?

What’s Better…Transactional or Consultative Selling?

What’s better, consultative or transactional selling? It depends on the situation and the company’s goals. The problem comes when you need one approach and miss sales because you have the other. As an example, a seller can sell one item to one decision maker OR sell...

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Get the Prospect Meetings You Want

Get the Prospect Meetings You Want

Did you ever wonder why some sellers can get the “difficult to get” prospect meetings and others can’t?  These are the meetings with high level, hard to reach prospects. Do you have some of these prospects on your wish list? Imagine what meeting these people could do...

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